18 short years. This is how much time has passed since the Andersen brand was in Hungary. The traditional brand, which many of us (including ourselves) thought was gone forever, was reorganised a few years ago. It did not take long for the old brand to soar again and start an unprecedented international expansion. 23 US tax partners launched their own firm, based in San Francisco, under a new name (WTAS). Trusting their own competence and perseverance, they soon became stronger and opened offices first in 5, then in 10 further cities. The Andersen brand has now been launched in over 100 offices outside the USA, and it is back for good.
Andersen’s trajectory shows many similarities with the story of OrienTax. Both companies were largely started from scratch, with the mission from the very first moment that there is a need for a fifth player on the tax services market. Finally, both Andersen and OrienTax needed 8-10 years to catch up with the big ones, overtaking all other firms on the market. When we started to cooperate in 2018, we only had a little more than 20 employees, now we have over 40. The past two years have proven that OrienTax and Andersen are an inspiring combination that can bring about a profound shift in the Hungarian market as well.
Many ask if we feel sorry to let go the OrienTax brand overnight that we put so much hard work in developing in the past ten years. The truth is that the decision could not have been easier and there was no real alternative. It also helped, of course, that three members of the present management started their careers at Arthur Andersen, so, for us, it is a little bit like returning home. However, the real challenges will only face us now. We must prove it also in Hungary that we are able to succeed even without an audit practice and become a market leader solely in the tax and legal services. As, in fact, besides OrienTax, Szabo Kelemen & Partners Attorneys also took the Andersen name, the two firms now being linked in name as well, with 90 colleagues on board.
Besides the brand, our website and e-mail address also change, replacing the old domain ‘orientax.hu’ with the new one ‘hu.Andersen.com’.
Thank you for your continued trust and support in the past ten years.
On behalf of Andersen Adótanácsadó Zrt.,
Office Managing Director of Andersen in Hungary